COMPLETED COLLEGE RESEARCH
2014 – 2015
- Graduates Employability; A Tracer Study for BS Tourism 2010-2012 by: Dr. Sevilla S. Felicen
- Graduates Employability: A Tracer Study for Bachelor of Science in HRM 2010-2012 by: Dr. Alex P. Ylagan
- Impact of Computer Reservation System among Travel Agencies in Batangas (06-06-14) by: Dr. Sevilla S. Felicen & Dr. Alex P. Ylagan
- Graduates Employability: A tracer Study of BSHRM Major in Cruise Line Management 2006-2010 by: Dr. Sevilla S. Felicen & Mrs. Rhea Corina Mejia
2013 – 2014
- The Compliance of College of International Tourism & Hospitality Management on 5’s Program of LPU-Batangas by: Dr. Francis K. Ashipaoloye & Dr. Norma L. Meñez
- Best Practices of Lyceum University Dusit Thani Tie-Up by: Ms. Rhea Corina Mejia
- Assessment of Interns Performance: Basis for Improved Internship Program By: Mrs. Sevilla Felicen, Ms. Lhea Rasa & Mr. Jourell Edward Sumanga
- Factors Affecting the Performance of 1st Year CITHM Students on Hospitality Professional Courses for School Year 201-2013 by: Ms. Jeninah Borbon, Mrs. Jovita Borbon and Ms. Maria Angeline de Claro
- Impacts of HRM Livelihood Program to the Beneficiaries of Brgy. Wawa: An Assessment by: Mrs. Sevilla S. Felicen & Mrs. Evangeline O. Mendoza
- Student Performance of F&B Services Course and Internship Performance in F& B Department of Hotel & Restaurant: A Correlation Study by: Mrs. Sevilla S. Felicen & Mrs. Abigail Manzano
- A Correlation Study Between Student Performance on Travel and Tour Operations Course w/CRS and Internship Performance on Travel Agency by: Mrs. Sevilla S. Felicen & Dr. Alex P. Ylagan
COMPLETED INSTITUTIONAL RESEARCH
2013 – 2014
- Graduates Employability: A Tracer Study for Bachelor of Science in Tourism 2006 – 2009 By: Mrs. Sevilla Felicen & Rhea Corina Mejia(2013)Tourism graduates have grown rapidly while continuously facing stiff competition. In this light the researcher conducted this study to determine the employability of Tourism graduates for the year 2006-2010. Specifically, it described the data and employment status of the graduates, assessed the work related values to employment and determined the school related factors affecting graduates employability. The study made us of descriptive research with total sample respondents of 136 or 50% of the graduates from school year 2006-2010.
Based on the study, 78.68% of the Tourism graduates are gainfully employed. Most of them are locally employed in the rank and file position. The respondents believed that their degree is relevant to their job and that communication and human relations skills are necessary for their employment. The work related values affecting the employment are professional integrity, obedience and hard work.
The researcher recommended that CITHM must continue tracking its graduates every 4 years to maintain and update the curriculum. The college together with the Placement, Alumni, Employment Recruitment office may have a tie up with Public Employment Office (PESO) and maintain the holding of job fairs and other forms of job recruitment activities among graduates. The college must have a periodic review of the curriculum and continue its passion of providing quality education. They must continually update the course syllabi to upgrade the quality of education and training given to students. Future researches may be done including other variables that maybe deemed significant to improve tracing of graduates.Keywords: Tourism Graduates, Employability, Curriculum
COMPLETED INSTITUTIONAL RESEARCHES
2005 – 2012
- Computer Reservation System as a Feature of Business Operation of Travel Agencies By: Ms. Sevilla Felicen and Ms. Angelie Vizconde (2012) This study was conducted to fully understand the use of computerized reservation system in travel agencies. Specifically, it seeks to answer the following objectives; to determine the most common e- reservations system used in travel agencies; to discuss the effects of e- reservation system in the operation of travel agencies; to determine the problems encountered by travel agencies in using reservation system and discuss the implications of the using e- reservation system in operation of travel agencies in as far as customer relations and satisfaction are concerned.The study focuses only in travel agencies that were served by CRS vendors, particularly subscribers in Metro Manila. The descriptive method of research was used in the study. Instruments like questionnaire and interview were further utilized in gathering the primary data.Results showed that the commonly used computerized reservation system used in different travel agencies in Metro Manila are ABACUS, AMADEUS and GALILEO. The computerized reservation system has a positive effect in improving company’s efficiency and productivity. Most travel agencies avail of these CRS as it enhances comfort due to technology as there are different devices and human techniques employed by the system to enhance the usefulness of computerized reservation system.Generally, the computerized reservation system is not perfect, for there are problems encountered in the use of the system like technical problem and human problem which maybe immediately addressed. To address the problems encountered by travel agencies in the use of this system they need to continuously improve the system. Although, it somehow replaces manpower; human touch is still important in performing any kinds of tasks.As a whole, both the positive and the negative effects of CRS contributed much to the development of travel agencies and the tourism industry. CRS is one of the most important tools of any travel agencies to generate more profit and to achieve total guest satisfaction and ensure customer retention. Keywords: Computerized Reservation, Business Operation, Travel Agency
- Employability of College of International Hospitality Management Graduates (BSHRM 2005 – 2009): A Tracer Study By: Dr. Mark Irvin Celis (2011) One of the factors that determine the effectiveness of an academic institution is through the employability of its graduates. The quality of graduates is very much a function of quality instruction and facilities because these will help ensure that graduates are equipped with the knowledge, skills and values that will enable them to work in their respective field.This study primarily determined the employability of the graduates of Hotel and Restaurant Management of Lyceum of Philippines University from 2005-2009. Specifically, it sought to determine the job placement profile of the graduates and relevance of school related factors to job placement. It also identified the work related values and skills that contribute in meeting the demands of the present job. Furthermore, this research proposes a program to improve employment rate for Hotel and Restaurant Management graduates of LPU.This tracer study used the descriptive research design.Results showed that majority of the respondents are gainfully employed and landed a job from one to two years after graduation. Most of them are on contractual basis and are working in the Philippines. Majority are professionals working as rank and file in HRM establishments. Majority are still holding their first job after graduation. Salaries and benefits play a big role in staying or leaving the first job. Most of them are earning 15,000 pesos –less than 20,000 pesos per month. Human Relations skills and communication skills are deemed to be the most useful competencies learned by the graduates from LPU; perseverance was the highest work value for the respondents. Languages play an important role in their work. Professional subjects are relevant for job placement and the faculty member’s communication and mastery skills proved the most important in terms of school related factors in terms of faculty and instruction. All school related factors to the job placement of Hotel and Restaurant Management graduates were deemed to be relevant. The employment rate of Hotel an Restaurant Management from 2005 – 2009 of LPU is considered employable and this study aimed to propose a program that would enhance the future employment ratings of its graduates. In this way, the College of International Tourism and Hospitality Management must strengthen their services and focus on quality instruction with the support of research and community extension.Based on the findings the researcher recommended that the CITHM may regularly update once a year the status of their graduates and ask for possible curriculum enhancement programs they could offer at the College. The CITHM faculty may encourage the students to be more motivated to work hard and persevere in whatever task and project assigned to them to develop their sense of responsibility and leadership. Their competencies may be further strengthened through exposure to various competitions and other related training and seminars. Further students should be encouraged continue to participate in the English Proficiency Programs to further enhance their oral and written communication skills. Work skills and values of the HRM students must be further emphasized in the application of the outcomes based curriculum. Faculty Members teaching General Education and Professional Subjects may be encouraged to continue to update and enhance teaching skills through various re training programs facilitated by the university. The CITHM must continue to tap linkages that will bring possible employment opportunities for its graduates. Lastly, the proposed program may be implemented and be evaluated after at least one year of implementation.
Keywords: employability, hospitality management, curriculum, graduates
- Singapore Experience of the HRM and Tourism Students of Lyceum of the Philippines University in the Context of Cross Cultural Orientation Initiatives By: Dr. Mark Irvin Celis and Mrs. Sevilla Felicen (2010) Today’s global cross cultural orientation is imperative in our global environment. With the new realities of global interconnectedness comes a greater awareness of cultural diversity from place to place. Besides differences in food and fashion, we face significant contrasts of cultural orientation and patterns of thinking.Lyceum of the Philippines University, in its desire to provide holistic education to its students specifically under the HRM and Tourism program opens the door of opportunity to a cross cultural orientation in Singapore and other countries it had networked with. With this premise the researchers were urged to conduct this study. Various learning and realization from this study will be a good source of input in strengthening the Student Internship Abroad Program (SIAP) of the university. The study also aimed to determine the students experience and challenges met by the HRM and Tourism interns in Singapore which will be helpful for in developing various programs and interventions for the students’ preparation in the said program.The study aimed to determine the “Cross-cultural Awareness of the Hotel and Restaurant Management and Tourism students in Singapore” in terms of the profile of the Respondents; Level of Cross Cultural Orientation of the SIAP participants in terms of customs and tradition, language and tourism and hospitality industry practices; the significant relationship between the profile of the respondents and their level of cross cultural orientation and the programs that may be implemented to increase the level of cross cultural orientation among the future SIAP participants.Based on the data gathered most of the respondents have equal chances of being placed in an International OJT. They have an adequate level of cross cultural awareness of the customs and tradition and values however, they are willing to adjust specifically in their ability to use the English language in speaking and communicating with Singaporeans. On the job training in Singapore is an advantage in the hospitality industry. The Singapore government has been supportive of its academic program by sponsoring its students for free training in their establishment. The programs identified to increases the cross cultural awareness were noted on areas such as cultural training, Singapore tour, seminar and convention, foreign language studies and hands on training experience.
Keywords: Singapore Experience, Hospitality, Tourism, Cultural Orientation, Internship
- Competency-Based Curriculum Enrichment of HRM Education in the Context of Asian Hospitality Business Experiences By: Dr. Dexter Buted (2010) One way at looking into the functionality of a college course is to make a research study on learning tasks based on current and world-wide practices in the industry. To simply depend on current practices in the Philippines is an inward approach to curricular reforms. This can be achieved through intensive research with the end in view of matching the desired competencies and match them with learning tasks bodied forth in Philippine HRM education. It is for this reason this international study is proposed as a source of curricular reforms with international touch.The study employed the qualitative or non-numerical data collection in order to describe the competency-based curriculum of Southeast Asian countries as Malaysia, Brunei, Vietnam and Singapore. Data was collected from direct observation and interview among managers and top position administrators of hospitality industries during the Asian tour visit of the researcher.
The philosophy of education in Southeast Asian countries is developing the potential of individuals in a holistic and integrated manner, to achieve the fullest potential for all by giving quality education to provide high quality human resources and to help their students discover their own talents, make the best of these talents and realize their full potential.
The competency-based curriculum of Southeast Asian countries exerted their effort to match the skills provided in education and training with the skills required by the industry and world of work in order to improve the image of technical education by integrating vocational and technical education with general education. They also practice benchmarked strategies against international practices through various consultations. Others also inject international flavour in the curriculum of their programmes in order to attract international and local students, implement a balanced curriculum that emphasizes the “hands-on” as well as the “heads” skills, the science and technology-based skills and practical oriented assessment towards improving and imparting values and skills through a forward-looking curriculum
The business experiences provided by the Southeast Asian countries in revising their curriculum to match industry requirements served as an avenue for the researcher to understand the university role of coming up with a curriculum as by-product of benchmarking and exploration.
Keywords: Competency-based, Curriculum Enrichment, HRM Education, Business
- A Survey of the Batangas Province Tourism Industry: Basis for Improved Tourism Program By: Mrs. Sevilla Felicen and Ms. Angelie Marie Vizconde (2010) The Philippines is a developing country with an economy anchored on agriculture but with substantial contributions from manufacturing, mining, remittances from overseas Filipinos, service industries such as tourism and, increasingly, business process outsourcing, to which it is known for having one of most vibrant. Not too many people associate travel and tourism with business and commerce.This study focused on the different tourist destination in the Province of Batangas visited by local and foreign tourists. It further looked into the facilities, services offered by these tourist attractions and how it affects the influx of tourist in general. Likewise, it determines the socio-cultural and economic development of the province in particular.Based on the results, majority of local and tourist visitors in Batangas are male and most of them are from different provinces. The most frequently visited attraction is beach resorts for it is a venue for diving as an aqua sports activity. Batangas is visited due to affordability of the tourist attractions and destinations. Either local or foreign tourists were satisfied and enjoyed their visit in the place. Most of the respondents agreed that improving standard of living is one of the economic benefits from the development of tourism industry and employment to local folks.The researchers recommend that local residents and other private sectors should be part of the planning and organizing program and projects for the continuous development of the province without destroying the resources instead protecting the culture and heritage. Each municipality of the Province of Batangas as well as the owners of private attractions should further develop their attraction by providing higher level of awareness to the residents so that the identified destinations be appreciated and visited by many tourists.Keywords: Batangas Province, Tourism Industry, Tourism Program
- Tourist Attraction Business in the CALABARZON Region: Basis for Strategic Planning By: Dr. Mark Irvin Celis (2010) The study aimed to determine the prospects of developing a strategic planning framework of the tourism business in the CALABARZON region as basis for designing a development plan. It determined the status of the tourist attraction business in the CALABARZON region with regard to: types of tourist attraction business, average of tourist arrivals per year, business linkages, and services offered; to determine the marketing practices of the tourist attraction establishments; to identify problems met in the management and operation of the tourist attraction business; to determine the prospects of tourism business in terms of: status of the business, tourist arrivals, marketing practices, and logistics; to propose a strategic planning framework to enhance the prospects and sustainability of tourism attraction business in the CALABARZON region.The study analyzed the realities of the tourism attraction business in the CALABARZON Region in quantitative and qualitative terms. As a case study, it used research triangulation through survey, interview and documentary analysis to be able to gather the data and information needed for the study.Results showed that the tourism attraction business at the CALABARZON Region as represented by the eleven enterprises showed that no one among them offers more than three types of tourism attractions. Three of them offered spa and resort spa, while two of them offered recreational club. Others offer one each attraction such as theme park, museum, and zoological park. In terms of visitor arrivals, five tourism enterprises accommodated half a million up to 1.5 million of tourists a year, while four accommodated less than 500,000 tourists a year. Two of the 11 enterprises accommodated more than one million annually. The Department of Tourism (DOT) and travel agencies appeared as the best linkages to tourism enterprises, followed by transportation companies and schools. The restaurants and hotels also served as linkages to tourism firms but not as active as those of DOT and travel agencies. Of the services available, all tourism enterprises had shops for souvenirs, food services, and entertainment facilities and services, while 10 of them offered medical treatment and services and parks. Nine of the 11 enterprises had chapel or prayer room, health and recreation facilities, and spa and wellness services. The rest of the 11 tourism enterprises offered room and cottage accommodation while some of them offered transportation services and rides. As to marketing practices, promotion appeared as most frequently used followed by price.These two marketing mix constructs evolved as the first-two that were always used by the tourism operators. Other marketing mix practices that were often used centered on certain marketing mix practices such as place, partnership, product, people, and programming in that order. The prospects of the tourism business in the region is high considering the status of the business, tourist arrivals, marketing practices used; and logistics. The problems met in the business may be clustered into two such as problems with employees and problems in operations. The problems met in human resource management centered on high turn-over of employees, tardiness of employees, and lack of seasoned labor force. All the three problems are interrelated as the first was the cause and the two others were the consequences. The rest of the problems with employees were lack of training, AWOL, employees’ lack of initiatives and poor comprehension among others. The proposed strategic plan framework is rather comprehensive enough to provide the tourism business operators a guide upon which to base their future courses of action.
Keywords: Tourist Attraction, CALABARZON, Strategic Planning, Tourism Industry
- The Performance of the HRM and Tourism Students of the Student Internship Abroad Program (SIAP): An Assessment By: Engr. Lilian Silang (2009) Practicum training or supervised work experience is an academic requirement in most Philippine higher education institutions. It is a joint effort between the school and the participating institution which aims to keep pace with the demands of a very dynamic industry by providing the future workforce the opportunity to attain world-class knowledge, skills, and attitudes. The Lyceum of Batangas, in response to the demand for globally competitive graduates aims, through this study, to assess the performance of the HRM and Tourism practicum students and how the program can be improved in terms of the profile of the Student Internship Abroad Program specifically the program objectives; required qualification of participants; compliance with Commission on Higher Education requirements; and program evaluation mechanism.To determine the needed information about the performance of the HRM and Tourism practicum students, the descriptive method of research was used. Documentary analysis was applied to achieve contextual analysis of the policies and practice environment of the program. Weighted mean was used as the main statistical tool of the study.The General Guidelines in the Implementation of the International Practicum Training Programs provides the guiding principles regarding the program objectives; required qualifications of parties involved; compliance with CHED requirements; and program evaluation requirements. The performance evaluation of the students shows that very good rating was given to punctuality and attendance, and cooperation, both under the area of attitudes. Quality of work, under knowledge area, was given the lowest rating of fair. The over-all performance of the practicum students was good. HEIs must be aware of the paradigm shifts, a shift from national to global education sufficient to revolutionalize the higher education industry since it demands the role and functions of the HEIs to be redefined to cope up with the new process of change. HEIs should also develop the knowledge of students by continually providing them training and supervised work-experience with globalized context.The performance rating of the practicum student must be improved through strengthening the trainings provided by the HEIs and preparing the practicum students with the specific requirements of the host country. Skill level of the SIAP participants should be noted prior to the beginning of the training, training goals and the implementation of the training must be reviewed regularly to make sure that it affirms a more detailed and specific end results. Revised performance evaluation instrument should accurately measure the knowledge, skills, and attitudes of the practicum students for the HEIs to know the areas to address to produce globally competitive graduates.
Keywords: Hospitality, Tourism, Internship Program
- The International Job Requirements for Tourism Graduates of the LPU By: Dr. Mark Irvin Celis and Ms. Aiza Magno (2009) The hospitality industry has been experiencing boom. A plethora of new hotels have been opened; contract catering is becoming an ever-stronger force to be reckoned with; new concepts are abounding; and there is a constant need for top-level industry consultants to advise on the profession as its trans-global expansion continues apace.The study aimed to determine the profile of selected tourism establishment in terms of nature of the business, size of business, type of ownership, employment classification, foreign job offerings; and the most preferred requirements for international job hiring in terms of demographic profile, physical requirements, knowledge and skills requirement, work experience, training, document requirements and referrals.Results showed that majority of the business that offers job opportunities are the hotel businesses, mostly of the establishment respondents are medium size and operate in chains. It offers contractual employment.The demographic profile requirements for the international job opportunities reveal that majority of the hired employees are male. The age bracket preferred by the international tourism establishments is ages 22-25 and 26-29, mostly singles are preferred and college graduate.The international tourism establishments prefer males and females with height ranging from 5’4”-5’6” to 5’7”-5’9”, preferably with very good physical appearance and personal grooming. They prefer applicants that are physically fit.In terms of knowledge and skills requirements international tourism establishments prefer applicants with superior and above average IQ exam results. The skills required by the establishment for the applicants are that they must have excellent and very good results of examinations. In terms of written and oral skills the establishments prefer those who had excellent, very good and good results. The work experience requirements of the international tourism establishments prefer those applicants with 1-3 years of working experiences.Applicant with previous training is highly preferred by the establishments.The following are the preferred documents to be submitted by the applicants if they want to have international job opportunities: Authenticated Birth Certificate, Transcript of Records, College/High School, Diploma, Passport, Working VISA/permit, Certificate of Employment, Recommendation Letter and NBI/Police Clearance.
Inadequate work experiences of the applicants are the common problems encountered by the international tourism establishments. Religion is not a major consideration in the establishments.The prospects dictate that there will be astrict implementation of policies in the recruitment process for the international job opportunities.
Keywords: Job requirements, tourism graduates
- Proposed Sustainable Development Interventions of LB Tourism Education By: Dr. Dexter Buted (2008) This study discussed the status of the tourism education program of the Lyceum of the Philippines University (LPU)-Batangas, formerly Lyceum of Batangas as basis for a proposed intervention toward its sustainable development. Its initial aspect is the description of tourism education program in terms of objectives, course content, faculty, instructional modality, linkages, research, and community extension agenda. Likewise, the study analyzed the status of the program with respect to its acceptability in the LPU service area, employment rate of graduates, problems met in the organization and management of the program, and the proposed intervention toward sustainable development.Basically purposive, the study involved tourism officials and employees of the government, some faculty members of the College of International Hospitality Management of the Lyceum of Batangas, some tourism students of the said college, some tourism business practitioners in the province, and Lyceum graduates of Tourism who are into business.The researcher described the status of the tourism program with the use of documentary analysis, interview and a questionnaire. The responses of the graduates involved in the study were treated statistically with the use of descriptive statistics such as frequency count, percentage and weighted mean.Results showed that the tourism education program of the Lyceum of Batangas served as the purpose for which it was designed despite the prevalence of some problems along faculty requirement. Based on the enrollment trend, tourism had gained mild acceptance in the service area of the institution. Its graduates were employable but not in jobs related to tourism. Furthermore, the findings revealed that the CIHM’s tourism program was besieged with problems which if not given focused attention, may affect the image of the department. Nevertheless, the proposed interventions toward sustainable development of tourism as an academic course were deemed to address the problems that beset tourism discipline.
Keywords: Tourism Education, service area, employment rate, program organization intervention, sustainable development.
- Tracer Study of the Bachelor of Science in Hotel and Restaurant Management Graduates of LP-B from 2001-2005 By: Dr. Alex Ylagan & Mrs. Fe Meñez (2008) This study aimed to discuss the tracer study of Bachelor of Science in Hotel and Restaurant Management in terms of the profile of the respondents; their employment profile and they assessed the school-related factors in terms of curriculum, faculty and instruction, student services, organization and administration and physical plant, facilities and laboratories. Descriptive type of research was utilized in the study.Results showed that there is a high demand for job opportunities of Bachelor of Science in Hotel and Restaurant Management (BSHRM). They immediately find employment on job-related to their field of specialization. The strength of the HRM curriculum focused along the contents of all professional subjects which was found to be responding to the needs of the industry.The alumni assessment on school related factors is a manifestation on the need for students satisfaction to be further enhanced. The “good” rating of all the institutions offices is a very important results for improving their respective customer satisfaction programs.In finding employment, alumni is certain that the work values learned from the schools are very much needed. Also, they concluded that intellectual skills, communication skills and interpersonal skills contributed much to their future employment. The proposed enhancement of the present HRM course is based on the significant findings focused on institutional initiatives, organization effectiveness, satisfaction and institutional culture. Keywords: Hospitality Management, Tourism Industry, Curriculum
- Tracer Study of the BS Tourism Graduates of LB from 2001 – 2005: Basis for Curriculum Review By: Mrs. Sevilla Felicen & Mr. Mark Irvin Celis (2007) The aim of the researchers on coming up with this study is to evaluate the current condition of tourism graduates in terms of employment status. To make it possible, the researchers will utilize tracer study. The study can help in assessment of the relevance of knowledge and skills of the graduates acquired from institution with their present job and how the school-related factors affect them in terms of their employment status. Descriptive type of research was utilized in the study.Results showed that the greater number of the respondents belongs to 24-25 age brackets, majority is female, still single and only few undergone an eligibility in Civil Service Examination. The majority of the tourism graduate of the Lyceum of Batangas lands a job in the field of their specialization or jobs that are related with its course. The tourism program is a viable course that one can find a job in short period of time after graduation. Many tourism graduates make the first job as a stepping stone for their future career development. Tourism graduates who are currently employed are full time in their jobs. The work-related values are the most important personal factors in finding a job in the tourism industry.There is a significant relationship between school related factors and the job placement of the respondents. The school related factors is an important instrument for the tourism graduates to have a job placement after graduation.The profile of the respondents in terms of age, gender, civil status and eligibility exerted significant relation to job after graduation of the respondents. The age, gender, civil status and eligibility are some of the important factors for a tourism graduate to look at; the tourism industry is somewhat stringent in the personal profile of its applicants. Keywords: Tourism Graduates,employment, curriculum
- Teaching Competencies of Faculty Members of the CIHM: Basis for Faculty Development Training Program By: Ms. Faith Bulanhagui & Mrs. Rhea Corina Mejia (2006)
- Promotional Strategies of Accredited Travel Agencies in Batangas City By: Ms. Faith Bulanhagui (2005)
- Operational Task and Marketing Strategies of Catering Business Establishments in Batangas City By: Mrs. Jovita Borbon (2005)
- The International Practicum Training Program of LB By: Dr. Dexter Buted (2005)
- Relevance of HRM Curriculum: Basis for Enhancing the HRM Program of Lyceum of Batangas By: Dr. Dexter Buted & Dr. Norma Meñez (2005) The demands in the hospitality industry prompted the researchers to work on the Relevance of HRM Curriculum of Lyceum of Batangas. Descriptive type of research was utilized in the study. The respondents were composed of members of the faculty of the HRM Dept. of the College of International Hospitality Management, HRM alumni and senior HRM students of the Lyceum of Batangas.Based on the findings, since the year 2000 numerous awards and citations have been awarded to the student and faculty under the HRM program. These were of local, national and international awards. Most of the graduates of HRM are locally employed under the food service establishments. Respondents answered that competition posed a problem in getting jobs in the HRM industry. Faculty Members of the HRM dept. are rated Very Satisfactorily according to their performance evaluation.In terms of Linkages it was found out that the department’s participation and coordination to local and international competitions was very relevant to the HRM curriculum. In terms of the responsiveness of the Practicum programs, the respondents rated the following as very relevant: assigned practicum coordinator to monitor feedbacks, a practicum manual is available and there is an evaluation tool for the interns.There are no significant differences on the rated relevance of the HRM curriculum by the respondents. Instructional methodology, instructional facilities and linkages/establishments are factors contributory to curriculum relevance of the HRM.To enhance curriculum, the results of the research revealed that the curriculum of the College of International Hospitality Management was found to be relevant for students and faculty on Instructional Methodology, Instructional Facilities, Linkages/Establishments and Practicum programs.
Keywords: Hospitality industry, Curriculum, Hotel and Restaurant Management
- Tourism Development in Region IV: Prospects and Opportunities for Tourism Graduates if Lyceum of Batangas By: Dr. Ma. Rosario Tamayo & Mr. Mark Irvin Celis (2005) The study intended to assess tourism development in CALABARZON and analyze the employment prospects of tourism graduates of Lyceum of Batangas. The present state of the tourism industry in Region IV-A in terms of accommodation, attraction, transport, travel organizers sector, destination organization and tourist arrival in the CALABARZON area from 2000-2003 was determined. The employment prospects and opportunities of tourism graduates of Lyceum of Batangas from Region IV-A was identified. The curriculum of the tourism program of Lyceum of Batangas with respect to Languages, Science courses, Math & Accounting Courses, Business/Management Law, Social Sciences, Computer courses, HRM Courses and Major courses was assessed. Similarly, the responsiveness of the curriculum of the Lyceum of Batangas in terms of Goals and course objectives; Course Content/Subject Offering; and Instructional Methodology/Learning experience based on facilities and other resources, Linkages with Tourism and Schools and Practicum Program was measured. Proposed enhancement was also designed by means of new subject/s that maybe infused to enhance the tourism curriculum in Lyceum of Batangas. The study used the descriptive method of research utilizing SWOT Analysis.The findings revealed that, there is a renewed tourism development in the different sectors (accommodation, attraction, transport, travel organizers and destination organization) in the tourism industry in region IV-A (CALABARZON). However, with the growing number of facilities in the accommodation, attraction, transport, travel organizers sectors in the industry, only very few are accredited by the Department of Tourism. Tourist arrivals continue to increase through the years with Cavite and Laguna consistently the most visited provinces. In January to September 2005, region IV got 26.62 percent or 2,255,966 tourists of the total one hundred percent tourist arrival in the country. With the renewed tourism development in the area, tourism graduates of Lyceum of Batangas have good employment prospects and opportunities in the tourism industry in Region IV-A (CALABARZON). The Major courses offered in the tourism program relatively are more relevant tp the needs and demands of the tourism industry than the minor courses. The goals/course objectives and all the other curriculum components of the tourism program of Lyceum of Batangas are responsive to the needs and demands of the tourism industry. Airport Services Operation and Management is the new subject to be infused to the present tourism program.On the basis of the findings and conclusions the researchers strongly recommend that the Department of Tourism and Local Government offers more incentives to encourage the accreditation of the different service providers/organization in the tourism industry to improve their services and give them better chances of local and global competitiveness. That the Regional (Region IV) Tourism Office intensify its tourism promotion and marketing campaign for Region IV-A as a tourist haven with diverse attractions. Those local experts in target countries must be hired to promote the Philippines instead of merely naming television celebrities as tourism envoys. Teacher training must be conducted periodically by the college for all teachers teaching minor and major subjects. The average and even low weighted mean obtained by the minor courses are clear indications that the teachers were not successful in making the students appreciate the essence of the subjects that they are teaching. PBL (Problem Based Learning) method should be introduced to the teachers so that students will appreciate better the subject or courses they are taking.
Keywords: Tourism Development, Region IV, Tourism Graduates, Tourism Industry